Memphis Dwight and Link, you guys sound amazingly on the ball.
A friend of mine, raised Hindi but has been visiting churches for the last few years (not yet a professing Christian) put it this way, working on his second Master's in business: church is essentially a business. People that come to churches are indeed hungry for truth and learning, not realizing that they themselves are the ones making them what they are--that is, churches aren't "teaching" nearly as much as they're selling a product, a "message" that will have the most mainstream appeal possible among its niche audience.
A business approach.
As Memphis Dwight said again, there's that hypocrisy of "chivalry" plus "equality." First, men hear this litany about all the disadvantages of women and cultures and their "oppression" and such, therefore they want equality. But what that REALLY means is that men have to endure a double burden in order to SIMULATE that equal world which isn't really without the old-school chivalrous treatment. Women tend very much not to seek after men's jobs that are dangerous and low on prestige and $$$. Their motivations never were for getting a job done or serving others, it was the money and the glory--they want to be the president, a war hero, a recognized scientist, not a coal miner or a heavy construction worker! Men, on the other hand, had better keep doing their old-school duties, or that whole world that is created for them will fall apart.
And now men are hurting like crazy for trying to carry them in baskets in this unprecedented fashion. Ironically, that "equal" world exists only because of male chivalry--just gotta give her what she wants. Ironically, male chivalry looks down on women and treats them like they're too stupid to be held accountable or put to their own sort of work. Just give it all to her. She can't help it. Male chivalry leads to a vulnerability to women--even when they claim they want equality!