In general (and there are always exceptions), I would say that a man is more attracted by physical features, at least initially, and a woman by the mans character, how he treats her, his sense of homour, kindness etc etc.
Thats why you can often see attractive women with quite plain men, but you rarely see a good looking guy with a plain lady. My husband isnt really my type physically, he is tall and slim wheras I used to like the more stocky rugby player type man(not a muscle man, cant bear that)but I was attracted to him immediately by his character and personality and patience and his laid back relaxed personality. Not to say I dont find him physically attractive, because I really do, but he just wasnt the physical type that I would have gone for years ago.
Now a really good looking man would usually put me right off, because so many really good looking men are arrogant with it, and arrogant men are a total turn off for me.
I think this could show why porn mags for women with men in them never took off, wheras romance novels are so popular with women. We are attracted by different things generally.