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Author Topic: Burger King and its Rainbow paper supporting Gays! Shameful!  (Read 347 times)

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Online Red Baker

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Burger King is celebrating gay pride with a message on its Whopper wrappers.

The fast-food chain says it will post a video online Wednesday that shows scenes from a San Francisco location where it sold a "Proud Whopper." Customers were not told what is in the burger, which comes wrapped in rainbow paper. Once opened up, a message inside the wrapper states, "We are all the same inside."

The idea is that the Proud Whopper is no different from the regular Whopper, despite its colorful packaging.

The marketing effort is part of Burger King's push to connect with customers in a more meaningful way, particularly with the younger individuals fast-food chains are known for courting. As part of that push, Burger King recently said it was retiring its "Have It Your Way" slogan in favor of the more personal "Be Your Way" (Ad Age pointed out the phrase was "grammatically challenged").

Whether the new approach can help Burger King Worldwide Inc. boost sales remains to be seen. The company, based in Miami, was acquired and taken private by 3G Capital in 2010. The Brazilian private investment firm took the chain public again in 2012 in a deal that allowed it to retain a majority stake while more than recouping its investment.

3G has been trying to revitalize Burger King's image and menu ever since with mixed results in the U.S., where traditional fast-food chains have struggled amid competition from newer players such as Chipotle. Last year, Burger King's sales at established North American locations slipped 0.9 percent.

The chain says the "Proud Whopper" video was shot over the past weekend in San Francisco, near where the city held its 44th annual gay pride parade. Fernando Machado, who heads global brand management for Burger King, said in a phone interview the "Proud Whopper" will remain on the menu until Thursday.

A rough cut of the two-minute video shows confused customers asking about the Proud Whopper, trying to figure out what makes it different, then later grasping what is happening.

"I think this wrapper means we all have the same rights," a young child explains.

"A burger has never made me cry before," says a young woman.

Another young woman uses an expletive to explain that it's same stuff inside. The video also shows some negative reactions, including a man who says the chain will no longer have his business.

Burger King said the video was developed by the ad agency DAVID, and directed by Henry Alex Rubin, who also directed the film "Girl, Interrupted."

Other food companies have also recently shown support for gay individuals, including Oreo-cookie maker Mondelez International Inc., which featured a gay couple in an ad for Honey Maid graham crackers, and Coca-Cola Co., which featured a gay couple in its Super Bowl ad
"And he shewed me a pure river of water, clear as crystal, proceeding out of the throne of God and of the Lamb."~Revelation 22:1

In the world to come~there WILL BE "pure pleasures~river/tree=all that is needed to sustain us FOREVER~which are twelve manner of fruits and yielded her fruits EVERY MONTH"~fruits of JOY, PEACE, HAPPINESS, in their FULLNESS and DEEPEST degrees that is beyond our understanding, and expectation, that NOTHING in this world could possibly come to matching!  This IS as good as it could be.   1 Corinthians 2:9,10....BUT, the best is this: "AND THEY SHALL SEE HIS FACE"~Revelation 22:4

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Offline Leanne

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Re: Burger King and its Rainbow paper supporting Gays! Shameful!
« Reply #1 on: July 10, 2014, 01:17:00 AM »
Is it not ironic that a rainbow, a symbol of a promise that an unclean world would not be wipes out again is too used as show of pride for one's sinful nature?

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Re: Burger King and its Rainbow paper supporting Gays! Shameful!
« Reply #1 on: July 10, 2014, 01:17:00 AM »

Offline Culsey

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Re: Burger King and its Rainbow paper supporting Gays! Shameful!
« Reply #2 on: July 10, 2014, 07:33:13 AM »
The day when Chik Fil-A's owner was dissed by the media for condemning homosexuality there were cars lined up down the streets of Atlanta of people who supported him. I even spoke with some of these people and agreed with them that we are going to eat at Chik Fil-A today. Chik Fil-A made megabucks that day. Standing up for the word of God can prove profitable in some cases. LOL
Hello, my name is Culsey and I'm a Jesusaholic.

Offline geronimo

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Re: Burger King and its Rainbow paper supporting Gays! Shameful!
« Reply #3 on: July 14, 2014, 03:00:15 AM »
 I don't believe 99% of the businesses supporting gay stuff really give a flip about morals. Their decisions are made with money in mind. Most are run by boards and apparently it's more profitable to support that culture these days. You can believe that if it hurt business it soon wouldn't be happening.
 Just an opinion.
 It's also healthier, and less expensive, to cook your own food and make your own lunches.
« Last Edit: July 14, 2014, 03:11:47 AM by geronimo »
Live in gratitude, worship accordingly.

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Re: Burger King and its Rainbow paper supporting Gays! Shameful!
« Reply #3 on: July 14, 2014, 03:00:15 AM »

Offline notreligus

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Re: Burger King and its Rainbow paper supporting Gays! Shameful!
« Reply #4 on: July 17, 2014, 03:47:25 PM »
I don't believe 99% of the businesses supporting gay stuff really give a flip about morals. Their decisions are made with money in mind. Most are run by boards and apparently it's more profitable to support that culture these days. You can believe that if it hurt business it soon wouldn't be happening.
 Just an opinion.
 It's also healthier, and less expensive, to cook your own food and make your own lunches.

I think you're right.

But it is a shame when a minority view is represented by the loudest barking dogs.   An image that comes to mind is a teacup sized Chihuahau barking at an elephant and the elephant runs.   
But I am afraid that, as the serpent deceived Eve by his craftiness, your minds will be led astray from the simplicity and purity of devotion to Christ.

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Re: Burger King and its Rainbow paper supporting Gays! Shameful!
« Reply #4 on: July 17, 2014, 03:47:25 PM »



Offline Wycliffes_Shillelagh

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Re: Burger King and its Rainbow paper supporting Gays! Shameful!
« Reply #5 on: July 18, 2014, 03:37:11 PM »
I don't believe 99% of the businesses supporting gay stuff really give a flip about morals. Their decisions are made with money in mind. Most are run by boards and apparently it's more profitable to support that culture these days. You can believe that if it hurt business it soon wouldn't be happening.
 Just an opinion.
 It's also healthier, and less expensive, to cook your own food and make your own lunches.
Absolutely true.  Just see this video from KFC:

https://www.youtube.com/watch?v=LSBFTKI-zIM

Warning: the video is offensive.  It's meant to be offensive.  And funny.

Disclaimer: video is not really from KFC.

Jarrod

I cannot do anything for God.  God can do anything through me.

Still waiting for God to show up?  Good news - He's already here.